Because language is the real interface between you and everybody else.
Character
Character is a strategic content studio based in Stockholm, Sweden*
*You can be based anywhere
Content is the heart of customer experience.
It helps people get to know your voice and your values. You know, your character. It's how you guide, support, and show that you're the experts.
Language is how trust is built—and broken. I’ll help you build and keep that trust, with your customers, and in your teams.
Sometimes content needs more UX. Sometimes UX needs more content. Here’s some of how that gets done:
Content design/UX writing
Hands-on support to make your product sound more like you. Get help for a while, or we can do a retainer so you’ve got me on tap.
Fractional leadership
Get fully-invested, part-time leadership. Coach your team members, or help you build a practice that fits your resources and goals.
Workshops and facilitation
Solve a problem, learn something new, or let me help level up your people. Get something custom or off the shelf.
Projects
Let’s scope a solution that helps you connect with your users or customers. Messy business problems are my specialty.
About Character
Character is the business name of me, Jane Ruffino. I usually call myself a content designer, but you can just call me.
Content is all about relationships
I believe that content, at its best, helps you build authentic relationships wherever you are. It helps people connect across channels, products, and markets. Content is the output, but I’m in the relationship business.
Get in touch, so I can help you with yours.
jane@characterworks.co
Text (preferably) or call me +46 70 550 8834